Art Direction and Design Management


Fy is an eCommerce platform, allowing users to discover and shop on mobile. Founded on the idea of discovery and adventure, it showcases unique brands and products, while bringing together creativity and technology in a new way to the retail industry.

Here, I was responsible for the delivery of all creative, used across all touchpoints - from concept and storyboards, to organising photoshoots, to creating social media artwork and newsletter designs, right through to forming image guidelines and sourcing/managing overseas production houses for retouching.